Posts Tagged ‘Water for Elephants’

Weekend Estimates

April 24, 2011 Leave a comment

Easter weekend estimates are in for the two wide-release openers: “Water for Elephants” and “Madea’s Big Happy Family.”

Box Office Mojo projects “Madea” made $25.75m, while “Elephants” did an estimated $17.5m for the 3-day frame.

I am confident that all of my positions will expire at 100.

Next weekend brings “Fast Five,” the fifth installment of the popular Fast and Furious franchise. “Fast and Furious,” the film’s fourth installment debuted to a stellar $71m on the first weekend of April 2009. Though tracking data is not out yet, I’ve seen projections ranging from $60m all the way up to $100m on some of the more popular box office forums. Just quickly and off-the-cuff, I see little reason to think “Fast Five” won’t surpass the $71m that “Fast and Furious” did two years ago. After next weekend we officially enter the “summer movie season” when “Thor” invades theaters on May 6th.


Weekend Box Office: “Madea’s Big Happy Family” & “Water for Elephants”

April 22, 2011 1 comment

This weekend brings two new releases: Tyler Perry’s “Madea’s Big Happy Familly” and the Robert Pattinson/Reese Witherspoon flick “Water for Elephants”

“Madea” opens up in nearly 2,300 locations, a new high for a Tyler Perry movie. I expect the movie to sail past $20m and as such comfortably own the following positions on Intrade…
Madea $17.5m 30 @ 54.3
Madea $20.0m 10 @ 44.3

“Elephants” opens up in a respectable 2,800+ locations. While I don’t think the film will burn down the box office this weekend, I do think it should be able to claw past $14m. My Intrade positions are…
Elephants $10.0m 30 @ 55.0
Elephants $12.5m 5 @ 47.5

Bow Down to the King of the Intrade Movie Markets

April 18, 2011 Leave a comment

Well…I like to consider myself the King of the Movie Markets because

a) recently I seem to be the only person willing to put up non-predatory bids/asks
b) I’ve arguably made more money from movie contracts than any other trader in the last three years.

“Scream 4” and “Rio” both opened this past weekend. I didn’t touch “Scream 4” with a 10-foot pole due to the divergent RS and MTC forecasts mixed in with the insane Twitter counts (can we officially declare Twitter counts dead as an accurate predictor of box office numbers?) Rio looked like it was going to come in right in the $38 to $42m range. So I bought 3 shares of the $37.5m contract at 67.5 and held through the weekend. I bought 18 shares of the $37.5m contract at an average of 52.6. I flipped 2 shares at cost on Saturday after the crappy Friday number ($10.2m, which when you plug into a standard kiddie movie internal multiplier of 3.5’ish only projected out to about $35.7m). Finally, I purchased 20 shares of the $40m at 43.9. I wasn’t the biggest fan of this purchase, but liked getting 4/3 odds on a contract that I thought had a 50/50 shot of hitting. By Saturday morning the $40m looked like it had NO shot so I sold all 20 shares at an average of 24. Then along came Saturday matinees, which help Rio put up an absurd 69% increase from Saturday over Friday. The actuals just came out and the movie ended up falling short of $40m at $39.23m. So I am lucky I got out of the $40m contract and saved about $50 there. But wow wow wow Rio’s internal multiplier was an amazing 3.79, which might be some kind of record for a 3-day opening (going to have to go back and check the archives).

This week we have “Water for Elephants” and the latest “Madea” movie. I generally swear off betting “Madea” movies because I don’t understand the underlying factors related to the success or failure of cultural movies. “Water for Elephants” feels like $15m on its 2,700 screens. Maybe a touch more at the box office if the Team Edwards ‘tweens come out this weekend.